Fratinardi turns BLACK – 25% of discounts

It’s always difficult to choose the right clothing for any occasion. Every season change you can find the new collection and you never know what to choose. Fratinardi, for the a/w season, proposes many news with clothing, shoes and accessories.

If you follow the Fratinardi style, you already know that we are up to date both in terms of fashion and in terms of events for a very convenient shopping. On the occasion of the Black Friday, you will see, on our website Fratinardi.it, a selection of the A/W collection with a discount of 25% for this occasion. No one wants to lose this opportunity!

Today we also want to give you an explanation of this event because many of you don’t know its meaning.

Where was the Black Friday born?

This special Friday comes the day after the Thanksgiving day (celebrated the fourth Thursday of November in USA and in Canada), and it’s the day when, according to a tradition established in the ’60s, the American retailers propose special discount to promote the shopping and let the Christmas atmosphere begin.

Why black?

For this question we have two possible explanations. The first concerns  the retailers who filled in the registers with a red pen for the expenditures and a black pen for the revenues. On the Friday after the Thanksgiving day, the accounts wew definetely black. The second theory concerns the chaos of this particular day, with the traffic in the streets and in the stores full of people crazy for the shopping.

In these last years, to promote the sales, there’s no more one only day for the Black Friday but more. Indeed, Fratinardi celebrates this day from 21 to 30 November in the stores, and from the 29 November to the 1 December online.

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ultima modifica: 2019-11-26T03:38:56+01:00 da Valeria Rusto

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