#strongtogether, the powerful claim of the last collection by Liu Jo, has been reconfirmed for Fall- Winter season 2017-2018, clearly setting the mood of the new marketing campaign. The ads have been shot by the Turkish Cuneyt Akeroglu, starring two gorgeous top models, Joan Smalls, of Puerto Rican origins, and the rising Anna Mila Guynes, who stood out on Spring-Summer 2016 catwalks and now endorsed by Donatella Versace.
The chosen image for the new Liu Jo campaign is definitely feminine and intimate, clearly stating the brand’s will to dive below the surface, emphasizing women strength and wit in a sophisticated game of contrasts between emotions, seduction and complicity.
For these reasons, Liu Jo has realised a decomposable bag. The base model is a polyfunctional case, practical and glamour, in faux goatskin, with a discreet metallic closure on the flap.
Two stories, one bag!
Small size for easiness and confidentiality, medium size for daily use. Continue reading →