Curvy is synonymous with beauty, you can feel like a model even with few pounds over

Did you know that Dolce&Gabbana has been the first haute-couture firm to support a curvy physique? The international brand, very famous all over the world, to date extend the range of sizes to the larger sizes. This news concerns the Pre-Fall collection on sale now.

The fashion shows include also the curvy models, spectacular women far from the thin stereotype.

“The feminine beauty is not a matter of size”

Says a fashion house spokesman. In recent years Dolce& Gabbana let women like Monica Bellucci, Tess McMillan and Ashley Graham parade.

In the first days of May, of the current year, also H&M launched on its own Instagram account, the picture of a curvy model with a bikini. This picture captured the network with more than 800.000 likes in 24 hours. The message was very clear and wanted to provoke that model of woman often imposed as standard of beauty to aim to: skinny body. For this reason, the Swedish brand, didn’t retouch the pictures and left  stretch marks, cellulite, wrinkles and scars visible. Which were the comments? “Finally a real woman”.

H&M curvy

Fratinardi shares this message and you can find in our stores formal and casual dresses for curvy women. Who says that beautiful is synonymous with a little size?Beauty is in our love handles, in our wrinkles, in our life to build, even with few pounds over.

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You can now personalize your sneaker with BSDB

You know when you imagine a dress to wear and you desire to find it in a shop just like in your dreams? You’d like to create it by yourself to have a dress just as you like, no ifs and buts.

Today, thanks to the collaboration between Fratinardi and the company BSDB, Brio Shoes Deluxe Brand, you can now realize your shoes as you like. The customer, thanks to a reference catalogue, will have the opportunity to personalize the sneaker – available in black or white – with a wide choice of decoration. These elements are Swarovski Elements which will embellish the shoe with letters or nice symbols. You can make your shoe shining from the swoosh to the side writing, with your name or your passion, with a heart or a musical note.

With black, white, multicoloured Swarovski Elements you can give colour to your shoes and in two days you will be able to wear them. It’s time to come to our Fratinardi stores and make unique your purchases.

What are you waiting for?

For further information visit BSDB










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La Carrie launch the new summer collection at Pitti

La Carrie Fratinardi

La Carrie makes its debut at Pitti Uomo in Florence with a particular summer wave and always with a touch of glamour.

After being noticed on the market thanks to fashionable and contemporary bags, the collection launched by Paola and Francesco Amatori, has created a summer-oriented line, first step of a commercial and marketing strategy aimed to create some one shot capsules, dedicated to precise moments and market needs.

After the Queen line, launched the last season, La Carrie arrives in a Spring-Summer version 2020,with a total maritime look, with shoes, bags, beach dresses and bikini.

Not a simple bag but a real jewel in our hands, to bring always and however with us, for any situation and need. Versatile, glamor and comfortable with its handles, denim effect and essential hubcaps to guarantee a trendy youthful effect.

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RAINBOW SUMMER – Fratinardi anticipate sales

Rainbow Summer

Fratinardi anticipate sales and do it with a wave of colours. From Saturday 15 June the brand Fratinardi will start the Rainbow Summer with discounts of up to 50% within all the stores.

To inaugurate the summer season of sales, on Saturday 15 June with start at 18, the Fratinardi family will welcome all the customers with music and aperitif. Fratinardi, Fraj Donna, Fratinardi Junior e Fratinardi Outlet will paint themselves in rainbow colours. A summer full of colours and fantasy that will offer discounts of up to 50% on the products within the stores.

But what’s the Rainbow Summer promoted by Fratinardi? Inspired by the seven colours of he rainbow, from the 15 June to the 4 August, they will paint in red, orange, yellow, green, blue, indigo and violet the summer weeks with dedicated offers and promotions.
But that’s not all! Every Friday there will be a further discount applied on selected products. Crazy sales for a summer in the sign of shopping and fun and not to go unnoticed!

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Summer outfit, the essential must have in our wardrobe

Summer has just arrived and brings along many news from the catwalks in addition to keeping in its wardrobe lots of must have for men and women who can’t do without. But let’s focus on women!

What are the trends for these hot summer days?

Everyone knows that the woman has more fun in creating breathtaking outfits and in living the freshness of delicate fabrics like linen or silk that kiss the skin. The undisputed lady of the female wardrobe is the blouse. It will save you from any occasion, from the evening to the morning. It’s versatile and easily matchable for daily outfits and happy hour. A silk blouse combined with palazzo trousers or a denim with white jeans, there are many options! Striking up a conversation has never been so interesting and fashionable.

Shoes? Comfortable and trendy here are the platform shoes.

outfit estivo
Women love heels but they also prefer comfort. Platform shoes are to prefer to a square heel or to a wide plateau. They are perfect for the outfits above and for a day at the beach, the platform shoes can be used everywhere.
As well as the essential espadrilles with laces or strap to the ankle, the proposal of the moment include, also, very coloured sabot on the 70s style.

Long and fresh dresses, floral or striped, you will never be wrong.

Summer brings also a bit of laziness and women prefer to wear long dresses without thinking to the combinations. Flowers and stripes are always the evergreen for a trendy wardrobe and perfect for a day in the office or a party at the beach.

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ALVIERO MARTINI PRIMA CLASSE: Italian style and traditional asset

Alviero Martini is quick to be recognized thanks to its unmistakable geo map logo and the style, 100% Italian. Every product realised by this brand is the perfect blend of originality, creativity, artisanal proficiency and innovation. The various collections Alviero Martini Prima Classe are inspired by urban adventures, designed in Italy and stretched through a surprising stylistic pathway.

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Looking for sandals?

Among the trendy shoes of summer 2018 the espadrilles are (re)confirmed.
Aside the traditional model in cotton and jute, iper-chic and very comfy, the fashion designers propose new versions for this summer, perfect under maxi dresses, chemisier, trousers and shorts.

Ready to be desired and obtained: low, wedged, platform or maxi espadrilles, featuring many styles and moods, they are all available at Fratinardi. Let them conquer your heart and guide you through the hot season 2018. Continue reading

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When British style meets America, the result is clearly Tommy Hilfiger, renowned for his
famous “flag” logo, warranty of quality and a very much British version of the American college classics.
The brand Tommy Hilfiger realizes collections for men, women and kids, earning its place in the market thanks to high quality standards. The Spring-Summer collection 2018 features sporty footwear and accessories combining casual and chic: a classic yet refreshing touch, essential and clean, renewing the evergreen.

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The Urban Gypsetter is the new collection for women signed Hogan for Spring-Summer 2018!
The latests by Hogan are specific for the explorers, charismatic women always looking for something new, always trendy while never out of comfy and quality resources. Hogan aims at realising more luxury sneakers, their core business, with the highest stylistic and quality standards.
The sneakers by Hogan, trendy evergreens, are now enriched with glamour details, highlights, maxi platforms and flowery appliques in denim in line with the seasonal must!
The footwear Hogan Maxi H222, iconic of a fresh and sophisticated appeal, is the new object to desire. The Hogan Maxi H222 has been made specially for a young, dynamic woman, lover of height and comfort, as by the collection’s motto: “Luxury sneakers ideal for and easy style dedicated to relax.” Continue reading

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