For the Spring-Summer collection 2018, Liu Jo celebrates the idea of femininity and solidarity among women. The new marketing campaign will see on the foreground three special guests: Candela Pelizze, Argentine influencer, Antonia Petkovice, Serbian top model, Julia Restoin Roitfeld, French it girl. Three women, three styles, three unique stories to be told encompassing personal and professional discoveries and travels.
The leitmotif of the new campaign, linking such unique women, is mirrored from the already successful #ExpressyourStyle, the liberty of expression that charismatic, dynamic and determined women demonstrate when it’s time to change direction and destination.
The bags Liu Jo of the new Spring-Summer collection 2018 are dedicated to all women:
practical, roomy, really trendy – especially the details – and perfect for every occasion. Continue reading

