The new Spring Summer 2026 collection by Hogan once again confirms everything that has made the brand a benchmark in the world of Italian luxury casual fashion: premium materials, refined design, and exceptional attention to detail.
For over 40 years, at Fratinardi we have carefully selected and offered our customers the most iconic Hogan collections, guiding generations of fashion lovers through a style that evolves while staying true to its identity.
Hogan SS 2026: The New Trends
The SS 2026 collection focuses on clean lines, lightweight construction, and versatility. The new Hogan sneakers stand out for their contemporary silhouettes, natural tones, and sophisticated details that make them perfect for both casual wear and more elegant occasions.
Among the highlights of the season are:
- Lightweight leather and suede sneakers
- Neutral shades and pastel colors
- Ultra-comfortable cushioned soles
- Retro-inspired models reinterpreted with a modern touch
- Handcrafted details and premium finishes
Hogan’s philosophy remains unchanged: creating footwear and accessories that combine luxury, comfort, and everyday practicality.
How to Recognize an Original Hogan Product
In recent years, the online market has seen a growing presence of counterfeit products. That is why it is important to know how to distinguish an original Hogan product from an imitation.
Here are some key elements to check.
1. Quality of Materials
An original Hogan product uses premium leather and high-quality fabrics. The leather should feel soft, even, and perfectly finished.
The stitching is always:
- precise
- clean
- perfectly aligned
Counterfeit products often feature stiff materials, visible glue marks, or poor finishing.
2. Logo and Details
The Hogan logo must be sharp, well-proportioned, and carefully applied. Even internal details such as labels and lettering are always crafted with precision.
Fake products frequently show:
- crooked logos
- different fonts
- poorly defined lettering
3. Original Packaging
Original Hogan shoes are delivered with:
- official box
- dust bag
- proper labels
- matching product codes
Poor-quality packaging is often a warning sign.
4. Prices That Are Too Low
Always be cautious of excessive discounts. An original Hogan product maintains a premium value thanks to the quality of its materials and craftsmanship.
Unrealistically low prices may indicate counterfeit goods.
5. Trust Authorized Retailers
The safest way to purchase original Hogan products is through trusted and authorized retailers.
At Fratinardi, we have been official Hogan retailers for over 40 years, offering only authentic products sourced directly from the brand’s official channels.
Fratinardi and Hogan: A 40-Year Story
Our experience with Hogan is rooted in a genuine passion for quality and Italian elegance.
For more than four decades, we have witnessed the evolution of the brand while it has remained faithful to its core values:
- craftsmanship
- innovation
- timeless style
That is why we continue to choose Hogan season after season, offering our customers the most exclusive and up-to-date collections.
Discover the New Hogan SS 2026 Collection
The new Hogan Spring Summer 2026 collection is now available at Fratinardi and in our stores.
Discover sneakers, accessories, and all the latest arrivals of the season, and let our 40 years of experience in the world of Hogan guide your choice.