H-stripes: Hogan renews itself and targets Generation Z

The new Hogan fall/winter 2023-2024 collection is a real rebranding exercise: never before has it aimed at young people and shrugged off the adult air that has always distinguished it. That ‘grown-up’ look, gives way to a unisex, urban-style line designed for Generation Z and looking up to its ideals. Dictating the choice of shoes? Personal taste alone.

So let’s discover together what we at Fratinardi are sure will be the shoe of the year!

A winning move

Choosing a change of style is for Hogan the best thing it could have done to address the youth market. There is less and less difference between men’s and women’s fashion: cargo trousers, micro-tops and make-up no longer have a gender. You only have to look closely at the idols of the new generations to realise this: from Maneskin to Timotée Chalamet, to Harry Styles… The list could go on and on. A style that reflects the person, always.

It is crucial for fashion houses to acquire this information if they do not want to be outdated or lose an ever-growing share of the market. Hogan has kept up with the times, looking to the future without forgetting the past. Of course, this is hardly surprising: the Italian company has almost forty years of experience behind it. It knows the market, it knows fashions and above all, it knows how to win over the new generations. You don’t come four decades into the business without having foresight.

Gender-fluid fashion

As already mentioned, the new Hogan collection is based on the concept of gender-fluid, which indicates all those people who do not identify in any gender, in both, or who move between one and the other without distinction. Fashion in recent years is moving more and more towards this ideology and many collections of brands new and old make it its cornerstone: this is the idea behind h-stripes.

The new collection

But back to us, after the short paragraph on gender fluid, let’s talk about the brand new Hogan: street-style, unisex and simple to fit anyone without distinction. A collection based on the tastes of the very young and to which the Italian company opens its doors. Always of excellent quality, always versatile and always fashionable: even with the new rebranding, Hogan shoes are confirmed as a must-have.

Their simplicity makes them suitable for any occasion: perfect for school or university, a job interview and also great for toning down an overly formal outfit, when you are afraid of looking too stiff and feeling uncomfortable. A fantastic comfort-zone, therefore, that is unlikely to make you look out of place.

The real question is not why buy them, but why not: we at Fratinardi can’t really give you a valid reason not to buy a pair. Let’s see them together, then, and fall in love with these shoes with us.

The style

The new style is sporty but no less elegant. It features a thin sole and vertical lines and waves on the tread which, together with the H stitched on the upper, become the symbol of the new collection. The logo flakes off, becoming a minimal but incisive detail.

Colors

The neutral colours make it suitable for any outfit, especially the most distinctive and lively ones: very useful to balance even the most eccentric outfit:

the structure

The sole is made of memory foam, ideal for cushioning the foot during long walks in the city and makes wearing it a pleasure for the feet.

How to match them? Small style tips

As we said, they go with everything, but we don’t want to leave you without a few tips, especially when it comes to accessories.

When we saw them, we immediately said they would be perfect with the new Sprayground backpacks! Colourful, vibrant and in the street style of the Hogan collection, they will add a touch of eccentricity to your look and make it more personal:

But if what you are looking for is a more serious outfit, then we cannot but recommend the Piquadro line, which is especially suitable for working people. Comfort, quality and style always come first.

And if you are in the mood for something a little more subtle, then Valentino cannot fail to impress with its soft lines and soft, classic colours.

How tho choose the right size

Keep in mind, when buying your new Hogan shoes, that the model you wear will probably always fit a little snugly compared to the usual fit of other brands’ shoes. This especially applies to the Interactive.

We leave you here a table for men’s and women’s sizes, but when in doubt the ideal is to choose half a size smaller than your usual fit.

Always bear in mind that for WOMAN and JUNIOR fashion, European size 34 to 42 is used. For MEN, on the other hand, English size 5 to 12.

If in doubt, however, you can always ask our shop assistants (they will be happy to find the right number for you) or our online personal shopper (who will guide you in making the right choice).

Conclusion

We have come to the end of this article. You may have guessed our opinion: the new Hogan H-Stripes collection is fantastic and really appeals to everyone. However, if we really haven’t convinced you, we invite you to visit the Hogan category for other models (we have lots of them!).

“What if I don’t want Hogan?” In that case, then we cannot but recommend Geox, with the new Penelope Cruz capsule and the ever-present Spherica, Valleverde and NeroGiardini.

We look forward to seeing you in shop in Battipaglia (Salerno, Italia) and on our online shop Fratinardi.it/en!

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It seems like yesterday that we placed the gift under the Christmas tree and today we already have to think about Easter gifts. Do you have any ideas? Read on and you will be spoiled for choice.

Doves, eggs and many other sweets, these are usually the most coveted gifts, those gifts capable of making you lick your mustache and satiate your stomach. There are, however, also those gifts that make the eyes sparkle and that can make the heart beat. When we think of the Easter gift we inevitably think of chocolate eggs. Perhaps, those who are more imaginative also choose to insert a little thought inside the chocolate eggs and there are so many ideas among jewels and small accessories. So we can divide our gift ideas into three categories:

“Inside Easter Egg” gift ideas: what do you want to find inside the Easter egg?

We cannot exaggerate the size of our gift but Fratinardi can offer you small accessories that can surprise the person you love. For her, a Guess mini wallet without forgetting to insert a coin which is always a good omen. A Liu Jo belt, well rolled up with soft and resistant leather, can fit every personality.

For him it is always simpler and even in this Piquadro can give us a great help: key ring, wallet or belt. All these gifts are of a perfect size so that you can place them inside your eggs to give as gifts.

“Outside Easter Egg” gift ideas: what do you want to find next to the Easter egg?

Usually a small stuffed toy is the thought most found embraced by the chocolate-covered gift. You know, at Easter you have to eat and the bigger the egg, the happier your partner or wife will be. But if you do find a nice gift next to it, you will make this holiday even more exciting. The Marc Ellis or Valentino shoulder bags are the latest arrivals of the New SS 2022 Collection. Elegant and chic, including golden or silver chains, they are those gifts that always please a woman: they close the look thanks to neutral colors and with perfect dimensions for a aperitif with friends.

Do you have a sporty boyfriend? Always on the bike or struggling with a walk in the mountains? The Vip Flap thermal bottles are ultra-light stainless steel accessories. They can follow your him in the office, in the gym, in any daily movement, thus ensuring good daily hydration.

“Without Easter Egg” gift ideas: what can you give instead of an Easter egg?

Here we can have fun, without thinking about the capacity, the price and relevance to the holiday. What we can offer you as a gift is definitely a pair of shoes. As always, let’s dispel the legend: shoes can be given as gifts. Pay attention to size and taste and it will surely be a well appreciated gift. Hogan, Guess, Liu Jo, D.A.T.E and many other brands are ready to help you clarify the right gift to be delivered on April 17th.

Don’t be caught unprepared and remember that if you buy on Fratinardi.it within 24 hours the gift will be ready and packaged at your home. Thanks to our fast and free shipping service, the order will take just one day to arrive at its destination. For info or advice, do not hesitate to contact our customer service at +39 347 002 5492 or by email at assistenza@fratinardi.it.

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